Ian & Stuart's Australian Mac: Not for Sale/Another.not.for.sale (Australia).iso/hold me in your arms/Nexus/nexus.incoming/use-commercial.net

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From: "Whitney, Mara" <[e-mail]>
To: nexus-chicago <[e-mail]>
Subject: Commercial Use of Net Page
Date: Thu, 07 Jul 94 07:43:00 CDT
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Date: Fri, 1 Jul 1994 15:48:15 EDT
From: Andrew P. Dinsdale <[e-mail]>
To: Multiple recipients of list CMC <[e-mail]>
Subject:

I posted to this group with regard to my Commercial Use of the Net Page.
For those without web access I am posting this to the group.  Links to
ftp, gopher and http servers are denoted by a number - the reference list
at the end of the list shows specific URL paths for each document.
The document you requested, which URL is http://pass.wayne.edu/business.html,
The original can be found at http://pass.wayne.edu/business.html

To request web pages via E-mail send a unheaded and unsigned E-mail to;
[e-mail], the body of the message must contain the URL of
what you require, i.e.:
send http://www.wired.com/
send http://pass.wayne.edu/res-ad.html

Any comments or questions - write!!
                                                             Commercial Use
               COMMERCIAL USE (OF THE NET) STRATEGIES HOME PAGE
   ___________________________________
   This article is Copyright 1994 by Andrew Dinsdale.  It may be freely
   redistributed in its entirety provided that this copyright notice is not
   removed.  It may not be sold for profit or incorporated in commercial
   documents or linked to from commercial Internet pages without the written
   permission of the copyright holder.  This article is provided as is without
   any express or implied warranty.  Nothing in this article represents the
   views of Wayne State University or its affiliates.  While all information
in
   this article is believed to be correct at the time of writing, this article
   is for educational purposes only and does not purport to provide
   professional or legal advice.  Andrew Dinsdale is currently (June 1994) a
   student in his final MA class in Organizational Communication at Wayne
State
   University, and is seeking employment.[1]  If you have any additions,
   corrections, or suggestions for improvement please send them to
   [e-mail].
   ___________________________________
   1) What is this page?[2]
      2) What is the Internet?[3]
      3) First things first; how does my organization get connected?[4]
      4) So how can I (and should I) use the Internet now I know it's not
(yet)
         about 500+ channel TV?[5]
      5) What about security?  If I use E-mail or put an Internet entrance
into
         my organizations computing system will there be risks of viruses,
         crackers and electronic espionage?[6]
      6) Connecting my employees seems feasible....but what are the effects of
         reliance on informational technology to them as humans (and
         employees)?[7]
      7) What is the Government doing that may help or hinder this global
         information infrastructure?[8]
      8) What other issues and resources should I know about?[9]


  1) WHAT IS THIS PAGE?

   As someone committed to finding solutions to the critical forces facing
   businesses today I have created this internet based resource.  I hope that
   corporations take a peek at this page and the links I have included and
   discover net based resources of interest and the potential (and accepted
   uses) of the Internet in marketing strategies. I have borrowed many of
these
   pointers from the thorough list of Internet Resources[10] maintained by
John
   December, however, I am trying to focus on information needed by
businesses.

     Please note that I do not intend to create a list of companies already
   offering marketing and commercial use strategies, for that check out  this
   long list[11] of many Commercial Services on the Web (and Net).  In this
web
   page you will find information and links to higher level resources
   pertaining to the issues and strategies available.  If you firmly believe
   that commercial use of the Internet is inappropriate I politely suggest
that
   you link back to the NCSA homepage.[12]  Even if the Internet begins
hosting
   Virtual Malls or Business Parks it will be up to the individual to visit
   these stops on the Information Highway like it was up to you to follow the
   link to this page and it is up to you where you go from here.

   The Internet offers some intriguing opportunities for companies willing to
   Cyber-launch themselves into it, and with estimates forecasting one hundred
   million consumers by 1998 businesses are going to have to learn how to
   communicate in cyberspace.

   If you would like to discuss these ideas with me or know of suitable URL's
   then please e-mail me at [e-mail], and btw; I am looking
for
   a job so check out my Virtual Resume[13]!!!

  2) WHAT IS THE INTERNET?

   The Internet connects some 35 million (figures debatable) users and is the
   fastest growing communication resource on the planet.  The following few
   links may help you determine for yourself the potential size and population
   of cyberspace.  As yet there have been no complete demographic surveys or
   attempts at market research on the Internet [to the author's knowledge at
   least], apart from the Georgia Tech WWW study pointed to below.

      Merit's stats and plots[14], this page offers access to the data
provided
      by Merit NIC services machine.  Raw data and cool graphs.

      Internet Size[15], this link is currently not accessible; anyone know
      where it went?

      World Maps of Internet hosts[16] in various formats.

      Internet Growth[17] charts showing the Internet's past and projected
      growth, by Texas Internet Consulting.

      Internet Statistics[18] NSF Statistics about Internet use.

      InterNIC Info-Guide Home Page[19]

      A Recent Survey on WWW Users and Usage[20]: Includes write-up, results
      and graphs in GIF format.

  3) FIRST THINGS FIRST; HOW DOES MY ORGANIZATION GET CONNECTED?

   The first thing you need before going anywhere is a form of transportation.
   These resources are good for those looking for their first net connection
   (how did you get this far?) and those looking to go quicker:

      Connecting to Internet[21] (fyi_16.txt) What Connecting Institutions
      Should Anticipate.

      PDIAL[22] (pdial) The Public Dialup Internet Access List, by Peter
      Kaminski

      SEND FOR THE DLIST: a list of dedicated line Internet providers, by
Susan
      Estrada: mail [e-mail] Body: "Please send DLIST"

      Internet Modem[23] (dial-access) Internet service providers in the US
      accessible through dial-up connections from a personal computer, by
      Genevieve Engel

      Internet Providers[24]
      (internet-access-providers-alphabetical-listing.txt) All Providers
      Alphabetically

      Internet Providers Non-US[25] (internet-access-providers-non-us.txt)
      Non-US Internet Providers

      PDIAL search[26] (inet.prov.dir.html) directory provides information on
      service providers in Northern California, Southern California, and the
      United States. It was compiled from the Internet pdial listing

  4) SO HOW CAN I (AND SHOULD I) USE THE INTERNET NOW I KNOW IT'S NOT (YET)
     ABOUT 500+ CHANNEL TV?

   The Internet provides a standard for information exchange and transcends
   normal communication media.  Here you will see some suggestions for how the
   Internet can be used.  I believe that those companies planning to begin the
   next century in a competitive position need to take advantage of the age of
   interconnectivity.

   I must point out that it was over three years ago that the US National
   Science Foundation lifted the commercial use embargo, however, the virtual
   community that inhabitats cyberspace has set some very real restrictions.
   The trick is understanding these restrictions created by the inhabitants of
   this culture.  This is an oral culture, created almost entirely by
   discussion and freedom, businesses need to enter this dialogue on even
   terms.  There is a high bias against anything resembling a sales pitch and
   using electronic junk mail has already proven arrogant and unsuccessful.
   Unlike most other mediums customers are exposed to Internet information
   voluntarily. Companies need to get there information out there so potential
   customers can access what they need and when they need it.  People want
   information about the products and services they buy in order to make
   sensible and rational decisions.  Traditional advertising strategy was
   designed to be broadcast to a large number of potential customers,
   delivering a small, but memorable, piece of information in a small time or
   space (Cronin, 1994).  Not only would such a use of Internet bandwidth be
   unacceptable it disregards the nature of the Internet and it's available
   resources, the Internet excells in providing highly detailed and constantly
   updatable information.   Internet navigation tools mean that customers
   decide what they download and how deep they look into it.

   Those interested in this are advised to peruse some of these sites and
   recommended articles. Researching markets is important and learning more
   about the the ethics of doing business on the net can be done via these
   sources:

  A Report of the Working Group on Internet Advertising.[27]
                         The Coalition for Networked Information, Electronic
                         Billboards on the Digital Superhighway,

  The Internet Business Journal Gopher[28]
                         This link takes you to the IBJ Gopher that houses
                         Michael Strangelove's Internet-Advertising FAQ[29],
as
                         well as the Internet Advertising Review and other
                         pertinent links.

  Is Advertisind Dead?[30]
                         Wired Magazine covers some ground breaking material,
                         this article introduces the reader to a possible
                         future in advertising.  Read with care, however, Lois
                         and Kirshenbaum's (two of advertising best minds)
some
                         what ignorant view and compare their thoughts to the
                         mine.

  Business Applications.[31]
                         A look at how Virtual Reality applications may aid
                         Communication and Organizational strategies.

  Electrons Vs. Paper[32]
                         A discussion of Internet advertising costs and
                         features compared to traditional formats, also
                         includes pointers to more net traffic figures and
                         graphs.

  Interactive/Two Way Communication with Customers.
                         The use of e-mail and discussion groups will put a
                         company right into the heart of it's users and
                         potential customers.  Technical questions can be
                         easily fielded and such contact may spark off new
                         ideas aswell as identify problems.  Learning about
                         your customers can never be over emphasized.  The
                         ability to communicate in real time with customers,
                         suppliers and fellow workers is leading to new forms
                         of collaboration.  This really is my speciality as I
                         love to play around in text based virtual realities
                         known as MUDs or MOOs. Most M**s are for fun, fantasy
                         and idle chat - newer M**s are developing focusing on
                         recognized aims and goals.  One such example is
                         Diversity University MOO[33].

  5) WHAT ABOUT SECURITY?  IF I USE E-MAIL OR PUT AN INTERNET ENTRANCE INTO MY
  ORGANIZATIONS COMPUTING SYSTEM WILL THERE BE RISKS OF VIRUSES, CRACKERS AND
  ELECTRONIC ESPIONAGE?

      Electronic Frontier Foundations's Archives[34] introduce many security
      issues and concerns.

      tHe WiReD Clipper Archive[35] will encourage you to learn more about the
      Government's intended encryption standard.

      Learn from the experts; the Cypherpunks Home Page[36] is a great
      introduction to the principles, discussion and methods of cryptography.

      Internet Security[37] (gao8957.txt) GAO report on Computer Security
(June
      1989).

      This part of the list needs more resources (virus's etc - - any ideas
      please contact me)

  6) CONNECTING MY EMPLOYEES SEEMS FEASIBLE....BUT WHAT ARE THE EFFECTS OF
  RELIANCE ON INFORMATIONAL TECHNOLOGY TO THEM AS HUMANS (AND EMPLOYEES) ?

      The CMC Resource List[38] is a separate index offering links to sites
and
      articles that discuss Computer Mediated Communication, Human Computer
      Interface design and Computer Conferencing.

  7) WHAT IS THE GOVERNMENT DOING THAT MAY HELP OR HINDER THIS GLOBAL
  INFORMATION INFRASTRUCTURE?

   There is a wealth of US policy info online.  In July look for this section
   to include other countries (any Euro, Middle Eastern, African, South
   American or Asian higher level resources I should take a look at?)

      US National Information Infrastructure Linked to National Wealth[39] At
      the recent National Net '94 conference, US Deputy Secretary of Commerce
      David Barram described how the NII is part of an overall plan for making
      the US economically competitive.

      NIST Web Page[40] (welcome.html) National Institute of Standards and
      Technology WWW Home Page

      NIST Gopher[41] National Institute of Standards and Technology (USA)
      Gopher

      NSF Gopher[42] National Science Foundation (USA) Gopher

      NII[43] (nii) National Information Infrastructure

      ACE[44] Americans Communicating Electronically - issues and resources.

      DIIG[45] Digital Information Infrastructure Guide, an impartial resource
      to facilitate the development of the National Information Infrastructure
      (NII) (USA)

      FCC Gopher[46] Federal Communications Commission (USA)

      Federal Info Resources[47] (INDEX.omb) documents from the Information
      Policy Branch, Office of Information and Regulatory Affairs, Office of
      Management and Budget of the U.S. government

      Federal Information[48] (keller-gov-guide.txt) Federal Information and
      the Internet by Anna Keller

      FNC[49] Federal Networking Council Information

      Fedworld[50] a BBS type system for government information - libraries of
      info!

      Telecom legislation[51]

      US Patents and Trademarks[52]

      US House of Representatives[53]

      US Senate[54]

  8) WHAT OTHER ISSUES AND RESOURCES SHOULD I KNOW ABOUT?

      InterNIC Directory and Database Services,[55] allows searches of E-mail
      address and Organization lookups.

      InterNIC Registration Services,[56] allows your network, domain and
      organization to be registered.

      Clipper[57] an encryption chip whose key the government will hold -
learn
      more about this and decide if you should oppose this.  Encryption is
      needed, but ask yourself if this is the right way...

      Copyright FAQ[58] includes issues about Usenet and Internet
communication


      Internet Economics Collection[59] (EconInternet.html) a collection of
      documents that have to do with the economics of the Internet,
information
      goods, and related issues, by Hal Varian.


   ___________________________________
   Last updated June 16th, 1994 by Andrew
   Dinsdale[60][60][60][60][60][60][60][60][60]

*** References from this document ***
[1] http://pass.wayne.edu/res-ad.html
[2] http://pass.wayne.edu/business.html#whatis
[3] http://pass.wayne.edu/business.html#stats
[4] http://pass.wayne.edu/business.html#connect
[5] http://pass.wayne.edu/business.html#how
[6] http://pass.wayne.edu/business.html#security
[7] http://pass.wayne.edu/business.html#employees
[8] http://pass.wayne.edu/business.html#government
[9] http://pass.wayne.edu/business.html#issues
[10] http://www.rpi.edu/Internet/Guides/decemj/internet-cmc.html
[11] http://tns-www.lcs.mit.edu/commerce.html
[12] http://www.ncsa.uiuc.edu/SDG/Software/Mosaic/NCSAMosaicHome.html
[13] http://pass.wayne.edu/res-ad.html
[14] http://www.gatech.edu/gvu/stats/NSF/merit.html
[15] ftp://ftp.nisc.sri.com/pub/zone
[16] gopher://akasha.tic.com/11/matrix/maps/matrix
[17] gopher://akasha.tic.com/11/matrix/growth/internet
[18] ftp://nic.merit.edu/nsfnet/statistics
[19] http://www.internic.net/
[20] http://www.gatech.edu/pitkow/survey/survey-1-1994
[21] ftp://nic.merit.edu/documents/fyi/fyi_16.txt
[22] ftp://rtfm.mit.edu/pub/usenet/news.answers/pdial
[23] ftp://dla.ucop.edu/pub/internet/dial-access
[24] ftp://sri.com/netinfo/internet-access-providers-alphabetical-listing.txt
[25] ftp://sri.com/netinfo/internet-access-providers-non-us.txt
[26] http://www.commerce.net/directories/news/inet.prov.dir.html
[27] ftp://ftp.cni.org/CNI/wg.docs/modernization/adpaper-draft
[28] gopher://gopher.fonorola.net/11/Internet%20Business%20Journal/
[29] gopher://gopher.fonorola.net/00/Internet%20Business%20Journal/
      Internet%20Advertising%20FAQ/Internet%20Advertising%20FAQ
[30] http://www.wired.com/Etext/2.02/featurres/advertising.html
[31] http://gimble.cs.umd.edu/vrtp/eve-articles/II.B.Business.html
[32] http://ibd.ar.com/Info/About.Electrons.vs.Paper.html
[33] telnet://erau.db.erau.edu:8888/
[34] http://www.eff.org/ftp/
[35] http://www.wired.com/clipper
[36] ftp://soda.berkeley.edu/pub/cypherpunks/Home.html
[37] ftp://nic.merit.edu/cise/gao8957.txt
[38] http://pass.wayne.edu/resources.html
[39] http://www.rpi.edu/~decemj/cmc/mag/1994/may/barram.html
[40] http://www.nist.gov/welcome.html
[41] gopher://gopher-server.nist.gov/
[42] gopher://stis.nsf.gov/11
[43] http://sunsite.unc.edu/nii
[44] gopher://cyfer.esusda.gov/11/ace
[45] gopher://farnsworth.mit.edu/11/DIIG
[46] gopher://gopher.fcc.gov/
[47] ftp://nic.merit.edu/omb/INDEX.omb
[48] ftp://ftp.nwnet.net/user-docs/government/keller-gov-guide.txt
[49] gopher://fncac.fnc.gov/1
[50] telnet://fedworld.doc.gov/
[51] ftp://ftp.govt.washington.edu/legislation.telecom
[52] http://www.uspto.gov/
[53] gopher://gopher.house.gov/
[54] gopher://gopher.senate.gov/
[55] gopher://ds1.internic.net/11/.ds
[56] gopher://rs.internic.net/11/rs
[57] ftp://ftp.eff.org/pub/EFF/Policy/Clipper
[58] ftp://rtfm.mit.edu/pub/usenet/news.answers/law/Copyright-FAQ
[59] http://gopher.econ.lsa.umich.edu/EconInternet.html
[60] http://pass.wayne.edu/adinsda.html

*************************************************************************
Andrew P. Dinsdale, Wayne State Univ, Dept of Communication, MA candidate
Snail: 9801 McClumpha Rd.       Voice: 313-453-6321
       Plymouth, MI 48170      E-Mail: [e-mail]
       U.S.A.                 WWW URL: http://pass.wayne.edu/adinsda.html
                                  PGP: Public key available, check my URL
aka Limey@MediaMOO
    Andrew@DivU-MOO -->Wrap private messages in an envelope! Learn PGP<--




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