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From MaraW@fs-gate.uchicago.edu Thu Jul 7 05:48:39 1994
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From: "Whitney, Mara" <MaraW@fs-gate.uchicago.edu>
To: nexus-chicago <nexus-chicago@mcs.com>
Subject: Commercial Use of Net Page
Date: Thu, 07 Jul 94 07:43:00 CDT
Message-Id: <2E1BF7D2@FS-GATE.UCHICAGO.EDU>
Encoding: 415 TEXT
X-Mailer: Microsoft Mail V3.0
Date: Fri, 1 Jul 1994 15:48:15 EDT
From: Andrew P. Dinsdale <ADINSDA@waynest1.bitnet>
To: Multiple recipients of list CMC <CMC@rpitsvm.bitnet>
Subject:
I posted to this group with regard to my Commercial Use of the Net Page.
For those without web access I am posting this to the group. Links to
ftp, gopher and http servers are denoted by a number - the reference list
at the end of the list shows specific URL paths for each document.
The document you requested, which URL is http://pass.wayne.edu/business.html,
The original can be found at http://pass.wayne.edu/business.html
To request web pages via E-mail send a unheaded and unsigned E-mail to;
test-list@info.cern.ch, the body of the message must contain the URL of
what you require, i.e.:
send http://www.wired.com/
send http://pass.wayne.edu/res-ad.html
Any comments or questions - write!!
Commercial Use
COMMERCIAL USE (OF THE NET) STRATEGIES HOME PAGE
___________________________________
This article is Copyright 1994 by Andrew Dinsdale. It may be freely
redistributed in its entirety provided that this copyright notice is not
removed. It may not be sold for profit or incorporated in commercial
documents or linked to from commercial Internet pages without the written
permission of the copyright holder. This article is provided as is without
any express or implied warranty. Nothing in this article represents the
views of Wayne State University or its affiliates. While all information
in
this article is believed to be correct at the time of writing, this article
is for educational purposes only and does not purport to provide
professional or legal advice. Andrew Dinsdale is currently (June 1994) a
student in his final MA class in Organizational Communication at Wayne
State
University, and is seeking employment.[1] If you have any additions,
corrections, or suggestions for improvement please send them to
adinsda@cms.cc.wayne.edu.
___________________________________
1) What is this page?[2]
2) What is the Internet?[3]
3) First things first; how does my organization get connected?[4]
4) So how can I (and should I) use the Internet now I know it's not
(yet)
about 500+ channel TV?[5]
5) What about security? If I use E-mail or put an Internet entrance
into
my organizations computing system will there be risks of viruses,
crackers and electronic espionage?[6]
6) Connecting my employees seems feasible....but what are the effects of
reliance on informational technology to them as humans (and
employees)?[7]
7) What is the Government doing that may help or hinder this global
information infrastructure?[8]
8) What other issues and resources should I know about?[9]
1) WHAT IS THIS PAGE?
As someone committed to finding solutions to the critical forces facing
businesses today I have created this internet based resource. I hope that
corporations take a peek at this page and the links I have included and
discover net based resources of interest and the potential (and accepted
uses) of the Internet in marketing strategies. I have borrowed many of
these
pointers from the thorough list of Internet Resources[10] maintained by
John
December, however, I am trying to focus on information needed by
businesses.
Please note that I do not intend to create a list of companies already
offering marketing and commercial use strategies, for that check out this
long list[11] of many Commercial Services on the Web (and Net). In this
web
page you will find information and links to higher level resources
pertaining to the issues and strategies available. If you firmly believe
that commercial use of the Internet is inappropriate I politely suggest
that
you link back to the NCSA homepage.[12] Even if the Internet begins
hosting
Virtual Malls or Business Parks it will be up to the individual to visit
these stops on the Information Highway like it was up to you to follow the
link to this page and it is up to you where you go from here.
The Internet offers some intriguing opportunities for companies willing to
Cyber-launch themselves into it, and with estimates forecasting one hundred
million consumers by 1998 businesses are going to have to learn how to
communicate in cyberspace.
If you would like to discuss these ideas with me or know of suitable URL's
then please e-mail me at adinsda@cms.cc.wayne.edu, and btw; I am looking
for
a job so check out my Virtual Resume[13]!!!
2) WHAT IS THE INTERNET?
The Internet connects some 35 million (figures debatable) users and is the
fastest growing communication resource on the planet. The following few
links may help you determine for yourself the potential size and population
of cyberspace. As yet there have been no complete demographic surveys or
attempts at market research on the Internet [to the author's knowledge at
least], apart from the Georgia Tech WWW study pointed to below.
Merit's stats and plots[14], this page offers access to the data
provided
by Merit NIC services machine. Raw data and cool graphs.
Internet Size[15], this link is currently not accessible; anyone know
where it went?
World Maps of Internet hosts[16] in various formats.
Internet Growth[17] charts showing the Internet's past and projected
growth, by Texas Internet Consulting.
Internet Statistics[18] NSF Statistics about Internet use.
InterNIC Info-Guide Home Page[19]
A Recent Survey on WWW Users and Usage[20]: Includes write-up, results
and graphs in GIF format.
3) FIRST THINGS FIRST; HOW DOES MY ORGANIZATION GET CONNECTED?
The first thing you need before going anywhere is a form of transportation.
These resources are good for those looking for their first net connection
(how did you get this far?) and those looking to go quicker:
Connecting to Internet[21] (fyi_16.txt) What Connecting Institutions
Should Anticipate.
PDIAL[22] (pdial) The Public Dialup Internet Access List, by Peter
Kaminski
SEND FOR THE DLIST: a list of dedicated line Internet providers, by
Susan
Estrada: mail dlist@ora.com Body: "Please send DLIST"
Internet Modem[23] (dial-access) Internet service providers in the US
accessible through dial-up connections from a personal computer, by
Genevieve Engel
Internet Providers[24]
(internet-access-providers-alphabetical-listing.txt) All Providers
Alphabetically
Internet Providers Non-US[25] (internet-access-providers-non-us.txt)
Non-US Internet Providers
PDIAL search[26] (inet.prov.dir.html) directory provides information on
service providers in Northern California, Southern California, and the
United States. It was compiled from the Internet pdial listing
4) SO HOW CAN I (AND SHOULD I) USE THE INTERNET NOW I KNOW IT'S NOT (YET)
ABOUT 500+ CHANNEL TV?
The Internet provides a standard for information exchange and transcends
normal communication media. Here you will see some suggestions for how the
Internet can be used. I believe that those companies planning to begin the
next century in a competitive position need to take advantage of the age of
interconnectivity.
I must point out that it was over three years ago that the US National
Science Foundation lifted the commercial use embargo, however, the virtual
community that inhabitats cyberspace has set some very real restrictions.
The trick is understanding these restrictions created by the inhabitants of
this culture. This is an oral culture, created almost entirely by
discussion and freedom, businesses need to enter this dialogue on even
terms. There is a high bias against anything resembling a sales pitch and
using electronic junk mail has already proven arrogant and unsuccessful.
Unlike most other mediums customers are exposed to Internet information
voluntarily. Companies need to get there information out there so potential
customers can access what they need and when they need it. People want
information about the products and services they buy in order to make
sensible and rational decisions. Traditional advertising strategy was
designed to be broadcast to a large number of potential customers,
delivering a small, but memorable, piece of information in a small time or
space (Cronin, 1994). Not only would such a use of Internet bandwidth be
unacceptable it disregards the nature of the Internet and it's available
resources, the Internet excells in providing highly detailed and constantly
updatable information. Internet navigation tools mean that customers
decide what they download and how deep they look into it.
Those interested in this are advised to peruse some of these sites and
recommended articles. Researching markets is important and learning more
about the the ethics of doing business on the net can be done via these
sources:
A Report of the Working Group on Internet Advertising.[27]
The Coalition for Networked Information, Electronic
Billboards on the Digital Superhighway,
The Internet Business Journal Gopher[28]
This link takes you to the IBJ Gopher that houses
Michael Strangelove's Internet-Advertising FAQ[29],
as
well as the Internet Advertising Review and other
pertinent links.
Is Advertisind Dead?[30]
Wired Magazine covers some ground breaking material,
this article introduces the reader to a possible
future in advertising. Read with care, however, Lois
and Kirshenbaum's (two of advertising best minds)
some
what ignorant view and compare their thoughts to the
mine.
Business Applications.[31]
A look at how Virtual Reality applications may aid
Communication and Organizational strategies.
Electrons Vs. Paper[32]
A discussion of Internet advertising costs and
features compared to traditional formats, also
includes pointers to more net traffic figures and
graphs.
Interactive/Two Way Communication with Customers.
The use of e-mail and discussion groups will put a
company right into the heart of it's users and
potential customers. Technical questions can be
easily fielded and such contact may spark off new
ideas aswell as identify problems. Learning about
your customers can never be over emphasized. The
ability to communicate in real time with customers,
suppliers and fellow workers is leading to new forms
of collaboration. This really is my speciality as I
love to play around in text based virtual realities
known as MUDs or MOOs. Most M**s are for fun, fantasy
and idle chat - newer M**s are developing focusing on
recognized aims and goals. One such example is
Diversity University MOO[33].
5) WHAT ABOUT SECURITY? IF I USE E-MAIL OR PUT AN INTERNET ENTRANCE INTO MY
ORGANIZATIONS COMPUTING SYSTEM WILL THERE BE RISKS OF VIRUSES, CRACKERS AND
ELECTRONIC ESPIONAGE?
Electronic Frontier Foundations's Archives[34] introduce many security
issues and concerns.
tHe WiReD Clipper Archive[35] will encourage you to learn more about the
Government's intended encryption standard.
Learn from the experts; the Cypherpunks Home Page[36] is a great
introduction to the principles, discussion and methods of cryptography.
Internet Security[37] (gao8957.txt) GAO report on Computer Security
(June
1989).
This part of the list needs more resources (virus's etc - - any ideas
please contact me)
6) CONNECTING MY EMPLOYEES SEEMS FEASIBLE....BUT WHAT ARE THE EFFECTS OF
RELIANCE ON INFORMATIONAL TECHNOLOGY TO THEM AS HUMANS (AND EMPLOYEES) ?
The CMC Resource List[38] is a separate index offering links to sites
and
articles that discuss Computer Mediated Communication, Human Computer
Interface design and Computer Conferencing.
7) WHAT IS THE GOVERNMENT DOING THAT MAY HELP OR HINDER THIS GLOBAL
INFORMATION INFRASTRUCTURE?
There is a wealth of US policy info online. In July look for this section
to include other countries (any Euro, Middle Eastern, African, South
American or Asian higher level resources I should take a look at?)
US National Information Infrastructure Linked to National Wealth[39] At
the recent National Net '94 conference, US Deputy Secretary of Commerce
David Barram described how the NII is part of an overall plan for making
the US economically competitive.
NIST Web Page[40] (welcome.html) National Institute of Standards and
Technology WWW Home Page
NIST Gopher[41] National Institute of Standards and Technology (USA)
Gopher
NSF Gopher[42] National Science Foundation (USA) Gopher
NII[43] (nii) National Information Infrastructure
ACE[44] Americans Communicating Electronically - issues and resources.
DIIG[45] Digital Information Infrastructure Guide, an impartial resource
to facilitate the development of the National Information Infrastructure
(NII) (USA)
FCC Gopher[46] Federal Communications Commission (USA)
Federal Info Resources[47] (INDEX.omb) documents from the Information
Policy Branch, Office of Information and Regulatory Affairs, Office of
Management and Budget of the U.S. government
Federal Information[48] (keller-gov-guide.txt) Federal Information and
the Internet by Anna Keller
FNC[49] Federal Networking Council Information
Fedworld[50] a BBS type system for government information - libraries of
info!
Telecom legislation[51]
US Patents and Trademarks[52]
US House of Representatives[53]
US Senate[54]
8) WHAT OTHER ISSUES AND RESOURCES SHOULD I KNOW ABOUT?
InterNIC Directory and Database Services,[55] allows searches of E-mail
address and Organization lookups.
InterNIC Registration Services,[56] allows your network, domain and
organization to be registered.
Clipper[57] an encryption chip whose key the government will hold -
learn
more about this and decide if you should oppose this. Encryption is
needed, but ask yourself if this is the right way...
Copyright FAQ[58] includes issues about Usenet and Internet
communication
Internet Economics Collection[59] (EconInternet.html) a collection of
documents that have to do with the economics of the Internet,
information
goods, and related issues, by Hal Varian.
___________________________________
Last updated June 16th, 1994 by Andrew
Dinsdale[60][60][60][60][60][60][60][60][60]
*** References from this document ***
[1] http://pass.wayne.edu/res-ad.html
[2] http://pass.wayne.edu/business.html#whatis
[3] http://pass.wayne.edu/business.html#stats
[4] http://pass.wayne.edu/business.html#connect
[5] http://pass.wayne.edu/business.html#how
[6] http://pass.wayne.edu/business.html#security
[7] http://pass.wayne.edu/business.html#employees
[8] http://pass.wayne.edu/business.html#government
[9] http://pass.wayne.edu/business.html#issues
[10] http://www.rpi.edu/Internet/Guides/decemj/internet-cmc.html
[11] http://tns-www.lcs.mit.edu/commerce.html
[12] http://www.ncsa.uiuc.edu/SDG/Software/Mosaic/NCSAMosaicHome.html
[13] http://pass.wayne.edu/res-ad.html
[14] http://www.gatech.edu/gvu/stats/NSF/merit.html
[15] ftp://ftp.nisc.sri.com/pub/zone
[16] gopher://akasha.tic.com/11/matrix/maps/matrix
[17] gopher://akasha.tic.com/11/matrix/growth/internet
[18] ftp://nic.merit.edu/nsfnet/statistics
[19] http://www.internic.net/
[20] http://www.gatech.edu/pitkow/survey/survey-1-1994
[21] ftp://nic.merit.edu/documents/fyi/fyi_16.txt
[22] ftp://rtfm.mit.edu/pub/usenet/news.answers/pdial
[23] ftp://dla.ucop.edu/pub/internet/dial-access
[24] ftp://sri.com/netinfo/internet-access-providers-alphabetical-listing.txt
[25] ftp://sri.com/netinfo/internet-access-providers-non-us.txt
[26] http://www.commerce.net/directories/news/inet.prov.dir.html
[27] ftp://ftp.cni.org/CNI/wg.docs/modernization/adpaper-draft
[28] gopher://gopher.fonorola.net/11/Internet%20Business%20Journal/
[29] gopher://gopher.fonorola.net/00/Internet%20Business%20Journal/
Internet%20Advertising%20FAQ/Internet%20Advertising%20FAQ
[30] http://www.wired.com/Etext/2.02/featurres/advertising.html
[31] http://gimble.cs.umd.edu/vrtp/eve-articles/II.B.Business.html
[32] http://ibd.ar.com/Info/About.Electrons.vs.Paper.html
[33] telnet://erau.db.erau.edu:8888/
[34] http://www.eff.org/ftp/
[35] http://www.wired.com/clipper
[36] ftp://soda.berkeley.edu/pub/cypherpunks/Home.html
[37] ftp://nic.merit.edu/cise/gao8957.txt
[38] http://pass.wayne.edu/resources.html
[39] http://www.rpi.edu/~decemj/cmc/mag/1994/may/barram.html
[40] http://www.nist.gov/welcome.html
[41] gopher://gopher-server.nist.gov/
[42] gopher://stis.nsf.gov/11
[43] http://sunsite.unc.edu/nii
[44] gopher://cyfer.esusda.gov/11/ace
[45] gopher://farnsworth.mit.edu/11/DIIG
[46] gopher://gopher.fcc.gov/
[47] ftp://nic.merit.edu/omb/INDEX.omb
[48] ftp://ftp.nwnet.net/user-docs/government/keller-gov-guide.txt
[49] gopher://fncac.fnc.gov/1
[50] telnet://fedworld.doc.gov/
[51] ftp://ftp.govt.washington.edu/legislation.telecom
[52] http://www.uspto.gov/
[53] gopher://gopher.house.gov/
[54] gopher://gopher.senate.gov/
[55] gopher://ds1.internic.net/11/.ds
[56] gopher://rs.internic.net/11/rs
[57] ftp://ftp.eff.org/pub/EFF/Policy/Clipper
[58] ftp://rtfm.mit.edu/pub/usenet/news.answers/law/Copyright-FAQ
[59] http://gopher.econ.lsa.umich.edu/EconInternet.html
[60] http://pass.wayne.edu/adinsda.html
*************************************************************************
Andrew P. Dinsdale, Wayne State Univ, Dept of Communication, MA candidate
Snail: 9801 McClumpha Rd. Voice: 313-453-6321
Plymouth, MI 48170 E-Mail: adinsda@cms.cc.wayne.edu
U.S.A. WWW URL: http://pass.wayne.edu/adinsda.html
PGP: Public key available, check my URL
aka Limey@MediaMOO
Andrew@DivU-MOO -->Wrap private messages in an envelope! Learn PGP<--
------------------------------